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Blokecore—which originated in the 1980s—is making a comeback and shaping how people blend Korean sports fashion into their everyday style. As this trend becomes increasingly popular in South Korea, famous brands are taking steps to win consumers’ hearts and meet their demands.
Interestingly, Blokecore didn’t originate in Korea but in the United Kingdom. It has since spread to other countries and persisted through the 1990s and 2000s. How did it regain its popularity?
In this article, we’ll explore what blokecore is and how it rose back to prominence. We’ll also dive into how Koreans embrace it and what major clothing companies are doing to capitalize on the craze.
What Is Blokecore? The Trend Transforming Korean Sports Fashion into Everyday Wear
As mentioned in the introduction, blokecore dates back to the 1980s in the United Kingdom, especially among British football fans. At that time, football fans donned the jerseys of their favorite teams to show their support during a game. This habit later gradually opened the way to a new dressing culture—blending sports uniforms into everyday wear.
The term combines the British slang “bloke” (man) and “normcore” (minimalist wear). The “bloke” part comes from football. While the name refers to men, the fashion trend doesn’t limit itself to any gender. Anyone who desires to try the fashion style is free to do so.
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The blokecore look typically consis
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