Diving Deeper Into February’s Hallyu Trends And Their Global Impact – Trends – In-Depth K-Pop & K-Culture Insights

Korean culture has significantly impacted various global markets, from entertainment to consumer goods. The Korean International Cultural Exchange Agency’s Research Center has conducted extensive research across nine countries to assess this influence. These countries include Taiwan, Malaysia, Singapore, Thailand, China/Hong Kong, the USA, Turkey, Hungary, and Australia. All data can be found through KOFICE‘s Hallyu Report – and you can read about January’s Hallyu Report down below!

The Korean Wave, or Hallyu, continues to expand its global reach in 2025, leaving a significant impact on entertainment, music, cuisine, and culture. With record-breaking achievements in streaming, cinema, and international music charts, Korean content is capturing audiences worldwide. Here, we’ll explore the Hallyu phenomena to understand their global impact.

1. 🗺️ The Worldwide Success Of Korean Content

🦑 The Dominance Of “Squid Game 2”

Korean entertainment continues to capture global audiences in 2025. The highly anticipated second season of “Squid Game” has dominated Netflix charts worldwide, achieving the No.1 spot in 93 countries. Particularly in Taiwan, the series maintained the top position for 17 consecutive days, with local media praising actor Gong Yoo’s performance. In Mexico, the show was No.1 for 18 days, and a remixed version of the Korean children’s song ‘Round And Round’ gained popularity in local clubs. Italian critics highlighted the series’ shift from exploring inequality to delving into psychological dynamics.

🎥 Rise Of Korean Cinema

Another significant milestone for Korean cinema is the successful release of “Firefighters” in Australia. The film, directed by Kwak KyungTaek, was the first Korean movie to premiere in Australian theaters in 2025 and remained in the box office top rankings for four weeks.

2. 🎤 K-Pop’s Global Presence

🎶 Chart-Topping Collaborations

KOFICE

K-Pop remains a dominant force in the global music industry. The February 2025 K-pop charts revealed international collaborations gaining traction, with BLACKPINK’s Rosé and Bruno Mars‘ ‘APT.’ consistently ranking at No.1. Other notable chart-toppers included collaborations between BIGBANG’s G-Dragon and Anderson Paak on ‘TOO BAD’, as well as BLACKPINK’s Jennie and Dominic Fike’s ‘Love Hangover’.