South Korean artist PLUMA has officially rebranded himself as EVAN, marking a significant shift in his musical identity. With a career that began in the Korean hip-hop scene, the rapper, songwriter, and producer has continuously evolved his artistry, and this name change signals a bold new direction for his sound and career.
A promising start as PLUMA
Before adopting the name EVAN, Song Min-jae gained recognition under the moniker PLUMA, debuting in 2019. He quickly became known as a promising newcomer in the industry, earning the title of “hip-hop scene’s super rookie.” His debut single “Weekend” featuring Reddy showcased his potential, followed by a string of releases that solidified his presence in the scene. Tracks like “Racks” (featuring LE of EXID) and “Just The Two Of Us” (featuring Hash Swan) demonstrated his versatility, seamlessly blending hip-hop with melodic influences.
His debut EP, V (2020), further highlighted his ability to collaborate with industry heavyweights, featuring guest appearances from Paloalto, GEEGOOIN, and Reddy. PLUMA’s ability to bridge the underground and mainstream hip-hop scenes made him a standout among emerging artists.
Acclaim and growth
PLUMA’s talent did not go unnoticed. In 2018, before his official debut, he won Rookies of KAC Season 5, a competition hosted by the KAC Korean Arts Center. These early milestones positioned him as one of the most promising artists in Korea’s growing hip-hop landscape.
Beyond his solo work, PLUMA actively collaborated with established names in the industry. His feature on “I’m The One” alongside nafla, Loopy, and Lee Young-ji in 2019 was a standout moment, further cementing his credibility in the scene. He also worked with artists like Chillin Homie, twlv, and Hash Swan, displaying his adaptability across different styles.
Expanding his craft as a producer
While PLUMA initially gained recognition as a rapper, he gradually expanded his skill set into production and songwriting. He contributed to the production and arrangement of several tracks, including his 2022 single “Make It Up”, which marked a turning point in his artistic growth. This shift toward a more hands-on approach to music-making played a significant role in his decision to adopt a new moniker.
Most notably, EVAN has begun making a name for himself as a producer, working on tracks for high-profile artists such as HyunA’s “Attitude” and other projects that showcase his refined sound. This transition reflects his ambition to not only be a performer but also a key creative force behind the music.
A new identity: EVAN
With the announcement of his rebrand, EVAN seeks to carve out a fresh identity that aligns with his artistic evolution. The name change signifies a departure from his early hip-hop-centric image and a move toward a broader musical spectrum. His ability to blend rap, alternative influences, and R&B elements hints at an exciting new era for his sound.
“I want to create music that resonates beyond genres,” EVAN has stated in past interviews. This rebranding aligns with that vision, allowing him to explore new creative directions without being confined by his earlier image.
What’s next for EVAN?
As EVAN, he aims to further solidify his presence in both the domestic and international markets, leveraging his global songwriting abilities and trend-savvy production skills. His past work as PLUMA demonstrated his ability to craft intricate melodies, deliver compelling rap verses, and experiment with genre-fluid sounds—qualities that will undoubtedly shape his future projects.
With anticipation building around this transformation, fans and industry insiders alike are eager to see what EVAN will bring to the table. His journey from an emerging rapper to a well-rounded artist and producer is a testament to his dedication and vision. As he embarks on this new chapter, one thing is certain: EVAN is here to make his mark.
