NCT’s Mark Named Brand Ambassador For Luxury Jewelry Maison Boucheron

It’s finally official: NCT’s Mark is the new face of Boucheron!

On March 13, the French luxury jewelry and watch brand announced that Mark had been appointed its newest brand ambassador.

“We are very happy to welcome Korean-Canadian artist Mark from NCT as a Friend of the Maison,” said Boucheron in its official statement. “His multifaceted talent and bold creative vision echo our dedication to pushing the boundaries of artistic expression. We look forward to writing this new chapter together, beginning with our iconic Quatre collection!”

Boucheron also stated, “The artist’s fearless approach to creativity and self-expression, along with free spirit, perfectly aligns with Boucheron’s core values, making this partnership a natural choice for the maison.

“In April 2025, with the release of his first solo album, Mark will once again express his creativity, strength, and boldness—qualities that mirror the spirit of the maison’s iconic Quatre collection, which he will showcase throughout his promotional activities.”

Mark’s first solo album, “The Firstfruit,” is scheduled to drop on April 7. Check out his teasers for the album here—and his new photos for Boucheron below!